The dairy product value chain: new opportunities from a holistic approach?

M.J. BOLAND

Fonterra Research Centre (formerly the New Zealand Dairy Research Institute), Private Bag 11029, Palmerston North, New Zealand

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NZSAP 2002 Abstract No. 23 Proceedings of the New Zealand Society of Animal Production 62: 86-89

The value chain for dairy products extends from on-farm production, through manufacturing and distribution, to the final consumer. Using an integrated approach across the value chain, it is possible to produce products that better suit consumers' needs or preferences and that return more value to the farmer using on-farm methods. This approach requires a change in mindset for the manufacturing industry, and can be successful only in an industry that is fully integrated from cowshed to consumer. Some examples are described in the context of the value chain, and set the framework for the following papers.

Keywords: NZSAPAB; value chain; on-farm modification; milk composition; processing; dairy products; consumers

Last Updated 30/07/2002